BRMG Adds Boone And Gusty
June 8, 2009 at 12:39 PM (PT)
BLACK RIVER MUSIC GROUP/NASHVILLE welcomes SHAY BOONE and JOHN GUSTY to the company. BOONE and GUSTY will be spearheading the label's new media division, focusing on fan engagement, community building, data-capturing and the overall monetization of all of BRMG initiatives.
Both come from ECHOMUSIC/NASHVILLE, GUSTY was an original member of the group's marketing team and BOONE joined in 2006 when she launched the Street Marketing Department.
In addition to their duties in new media, BOONE and GUSTY will also be launching BLACK RIVER COMMUNITY MANAGEMENT. They will offer services to designed to grow, engage and monetize fan communities for entertainment brands.