Maverick Media Chooses Nielsen For Ratings
June 11, 2009 at 11:12 AM (PT)
MAVERICK MEDIA has signed a long-term contract with THE NIELSEN COMPANY for its new radio measurement service, scheduled to launch in AUGUST 2009. MAVERICK MEDIA operates 20 radio stations in four markets, including. ROCKFORD, IL.
"We applaud NIELSEN’s entry into Radio which is now giving us another choice in a ratings service," Pres./CEO GARY S. ROZYNEK said. "We know that NIELSEN will be a very good partner, uniquely offering much larger sample sizes, the best research methodology, a complete ad sales solution, state-of-the-art software and world-class support and training."
NIELSEN also announced that independent media agency TARGETCAST will receive service in the 51 radio markets that NIELSEN measures. Previously announced agencies include SCHNUCKS CREATIVE SERVICES in ST. LOUIS and MERIDIAN-CHILES in LEXINGTON, KY.
"TARGETCAST is always searching for research insights and metrics that can enhance the effectiveness of our clients' media investments. NIELSEN's new service will provide radio ratings based on a large sample measuring all segments of the population. This gives NIELSEN the potential to become a single source for measurement of both television and radio behavior," SVP/Dir. Media Research MICHELE BUSLIK said.
More info about NIELSEN’s ratings is available at en-us.nielsen.com/main/measurement/radio.