Report: Brian Graden Exiting MTV
June 16, 2009 at 5:06 AM (PT)
MTV NETWORKS' Music and Logo Group Pres. BRIAN GRADEN is leaving as part of a broader reorganization at the cable outfit, THE NEW YORK POST has learned. "Multiple sources inside or close to MTV said GRADEN has been talking for at least six months with MTV NETWORKS CEO JUDY MCGRATH and Pres. VAN TOFFLER about stepping down at the end of his contract.
"Sources said the reorganization, which is limited to the Music and Logo group, could come as soon as next week, with other Presidents, EVPs and SVPs expected to depart along with GRADEN. The Music and Logo group includes MTV, VH1 and gay-themed channel LOGO.
"One source close to the company described the reorganization as 'another round of sacred-cow cuts.' The cuts come as sources said the brass at parent VIACOM have felt MTV has become stagnant and was looking to shake things up for a few months. 'They are continually embarrassed by what is happening to MTV's ratings and revenue,' said a second source close to MTV. A third source who develops shows for MTV said that morale at the network is at an all-time low.
"An 11-year veteran of VIACOM, GRADEN is credited -- or blamed -- for moving MTV away from pure music and into reality programming. Included among the shows he's developed are "SOUTH PARK" and "THE OSBOURNES."
"Rumors have swirled for months that it wouldn't be GRADEN who was leaving the network, but rather MTV's head of programming, TONY DISANTO. But sources said DISANTO quietly signed a new contract to become Pres./Programming at MTV -- essentially the same title as GRADEN's -- at the end of last year.