ISP Sports Inks New Deal With U. Of Georgia
June 17, 2009 at 4:46 PM (PT)
The UNIVERSITY OF GEORGIA has reached agreement in principle for a new eight-year exclusive multi-media rights deal with ISP SPORTS. The deal takes effect JULY 1st and is valued at $92.8 million. ISP will take over radio and coach's TV show rights from COX RADIO Talk WSB-A/ATLANTA, but WSB will continue as flagship for the BULLDOGS under a new deal with ISP.
"We are extremely pleased to partner with ISP Sports to deliver GEORGIA BULLDOG programming to the BULLDOG Nation and beyond," said UGA Athletic Director DAMON EVANS. "This agreement will provide the infrastructure to deliver our content and message through various mediums that will continue to make the UNIVERSITY OF GEORGIA a leader in intercollegiate athletics."