Net Rules, Radio Trails As News Source In Zogby Poll
June 19, 2009 at 4:45 AM (PT)
A new poll from ZOGBY INTERNATIONAL shows a majority of American adults saying that, given only one source from which to get their news, they would pick the Internet. 56% of respondents chose the Net, with 21% picking television, 10% choosing radio, 10% choosing newspapers, and 3% picking something else or being unsure. More Republicans (56%) than Democrats (50%) chose the Net, but Democrats (17%) were much more favorable towards newspapers than Republicans (5%).
38% said that the Net is the most reliable news source, followed by TV (17%), newspapers (16%), and radio (13%); traditional media news sites fared well in the study, with 49% of respondents saying national newspaper websites were very important to them as a key source of news, with 43% saying national TV websites were important to them, 41% saying the same about local newspaper websites, and 34% agreeing a local TV news station website is an important news source.
82% says that they expect the Internet to be the most dominant news source in five years. 13% said the same about TV news, and just 0.5% think newspapers will be dominant at that time.