Effron Named Exec. Producer Of WNYC/PRI's 'The Takeaway'
June 22, 2009 at 4:42 AM (PT)
Public radio morning show "THE TAKEAWAY" names TITAN TV MEDIA President/COO and former MSNBC VP of Daytime Programming MARK EFFRON as Executive Producer. The show, hosted by JOHN HOCKENBERRY, is produced by WNYC-A-F/NEW YORK with PUBLIC RADIO INTERNATIONAL; it has also received a $1.35 million grant from the CORPORATION FOR PUBLIC BROADCASTING for the show's renewal.
"As we searched for an Executive Producer, we knew we wanted someone to match the energy and ambition of THE TAKEAWAY and MARK stood out as a great fit," said WNYC Chief Creative Officer, SVP, Programming DEAN CAPPELLO. "The world of journalism and media is changing so rapidly that public radio needs the experience and competitive savvy that MARK clearly brings. He's a great leader at a time of tremendous opportunity for THE TAKEAWAY and public media."
"MARK's extensive news experience at both the station and network level, along with his experience in new media, make him an ideal fit for this position," said PRI SVP, Content MELINDA WARD. "He also shares THE TAKEAWAY's goals of broadening the reach of public radio and giving Americans the information they need to have conversations about important topics."
"I am excited about joining WNYC and PRI, and having the opportunity to lead the stellar group of journalists and contributors on THE TAKEAWAY," said EFFRON, who has also served as VP of News for POST-NEWSWEEK STATIONS. "I've long been a public radio listener, and I believe that there's never been a greater need for the type of journalism -- on all platforms -- that public broadcasting provides daily. This position is an honor and a responsibility."