Exclusive PPM Analysis: Philly, D.C. And Beantown
June 25, 2009 at 5:00 AM (PT)
RADIOCRUNCH principals ANTHONY ACAMPORA and KEVIN MCCABE take us to the Eastern U.S. and take a look at BOSTON, PHILADELPHIA and WASHINGTON.
Philadelphia: B101, WMMR Share Top Honors
Legendary stations lead the PHILADELPHIA market in MAY. WEAZ INC. AC WBEB (B101) remained the market leader with adults 25-54 and 18-49, while ranking 7th 18-34. Here's how the other groups performed.
GREATER MEDIA: Active Rock WMMR returned to the leadership positon 18-34. They also remained a solid 2nd 18-49 and 3rd 25-54.
Classic Rock WMGK slid from 3rd to 4th 25-54, but rose from 8th into a tie for 5th 18-49.
Adult Hits WBEN has not done as well as some of its format cohorts, ranking 12th 25-54, and continued to be outside the top 10.
WNUW (NOW 97.5), which completed an evolution from AC to Hot AC, continued to be challenged, remaining in 22nd place with Adults 25-54.
CBS: The company has one huge station here with Classic Hits WOGL. It ranked 2nd 25-54, but it did slide from 5th to 9th 18-49. Outside of that, CBS had no other stations inside the top 10 25-54. Sports WIP-A slid from 7th to 15th 25-54 and 13th to 18th 18-49.
Classic Rock WYSP has seen some slight share growth, but still ranked just 17th with 25-54 while Talk WPHT was 20th.
CLEAR CHANNEL: The CC cluster here is not as strong as BOSTON, NEW YORK or WASHINGTON, but did have three stations inside the Top 10.
Urban AC WDAS ranked 5th 25-54 and 9th 18-49 and remained the market's leading Urban outlet.
Alternative WRFF remained one of the format's bright spots (and was one of the first PPM-designed format changes). WRFF was 2nd 18-34, 3rd 18-49, and 7th 25-54. However, one wonders whether WRFF benefited from the lack of a true Hot AC in the marketplace. As WNUW develops, we will see if it impacts WRFF at all.
Rhythmic AC WISX remained a solid performer -- consistently top 10 (or better) 25-54 -- and came in 8th in MAY.
Urban WUSL was off slightly this month 18-34, dropping 6th 18-34. However, it climbed back inside the top 5 18-49 and topped rival WPHI in both cells.
Top 40 WIOQ (Q102) was up for a sixth straight month 18-49 and ranked 5th (up from 8th in APRIL). It also moved from 6th to 4th 18-34.
BEASLEY: Country WXTU was up for the 4th time in five months 25-54 and tied for 8th place this month. It also climbed from 12th to 8th 18-49.
Meanwhile, Rhythmic WRDW remained ahead of its younger-skewing rivals. It ranked 3rd 18-34 and 4th 18-49, topping those demo rankings of WIOQ, WPHI, and WUSL.
RADIO ONE: Urban WPHI slid from 5th to 8th 18-34 and 11th to 13th 18-49.
Urban AC WRNB dipped to 19th 25-54.
The big winner for RADIO ONE in PHILLY was Gospel WPPZ -- which rose from 9th to 6th 25-54 and 15th to 12th 18-49.
Washington: WHUR Takes Top Spot 25-54 From 'TOP
HOWARD UNIVERSITY Urban AC WHUR ends the run of BONNEVILLE News WTOP-F at the top of the D.C. 25-54 PPM standings in MAY. WTOP-F has been #1 every month (with the exception of the holiday book where WASH won with holiday music). WHUR also made a huge move 18-49, surging from 8th in APRIL to 1st in MAY. Here's how the rest of D.C. looked.
CLEAR CHANNEL: The cluster lands three of the top five spots 18-49 and two of the top five 25-54. Classic Hits WBIG -- which has evolved into more of a rock-influenced direction -- has benefited from the demise of CBS Classic Rock WTGB (now AC FRESH). WBIG ranks 4th 25-54 and 3rd 18-49.
AC WASH has been off since WTGB flipped to AC -- but holds in 3rd place in rank 25-54. They have been down five months in a row 18-49 however (FRESH usually impacts the younger end first). WASH has gone from 4th in FEBRUARY down to 8th in MAY in that cell.
Declining slightly in the upper demo is Alternative WWDC (DC101). The station is off in share five months in a row 25-54 -- although they have only dropped in rank from 6th to 8th in that period. DC101 slides from 1st to 4th 18-49, but hold their 18-34 #1 ranking.
Top 40 WIHT remains a solid 2nd 18-34, but declines for a fourth straight month 18-49, and moves from 2nd in APRIL to 5th in MAY. WIHT holds in 9th place 25-54.
Country WMZQ, which has been challenged since the advent of PPM, sees some growth in May, rising from 15th to 12th 25-54 -- their best PPM performance yet.
Sports WTEM climbs from 18th to 17th 25-54.
CBS: The CBS D.C. cluster has some challenges. Their highest rated station 25-54 in MAY is Urban WPGC which comes in 13th. In MAY, only WPGC was top 10 in any of the demos, ranking 10th 18-49 and 6th 18-34.
Talk WJFK -- the subject of format change rumors, has their best PPM results yet -- leaping into 14th place 25-54.
Tropical WLZL slides from 11th to 15th 25-54, 12th to 14th 18-49, and 5th to 11th 18-34.
AC WTGB (FRESH) is basically in the same vicinity that Classic Rock predecessor THE GLOBE was and ranks 18th 25-54.
CITADEL: Hot AC WRQX (MIX 107.3) remains a good performer. It ranks 5th 25-54, although it has seen a slide with 18-49, dropping from 1st in MARCH to 4th in APRIL and now 7th in MAY. Could this be impact from FRESH? MIX has also dropped considerably 18-34, where they were 8th in JANUARY and now are 15th in MAY.
Classic Hits WJZW (TRUE OLDIES 105.9) ranks 21st 25-54, while News/Talk WMAL-A was 19th.
RADIO ONE: The company wins the mainstream Urban battle -- with WKYS ahead of format rival WPGC. WKYS rises to 3rd 18-34 in MAY, while also ranking 6th 18-49, and 11th 25-54.
Urban AC WMMJ returns to the top 10 25-54 -- but is still well behind WHUR (who topped the market in MAY).
Gospel WPRS has been off lately -- falling from 10th in MARCH to 13th in APRIL and now 16th in MAY 25-54. It also goes 9-11-14-15-17 in rank with adults 18-49.
BONNEVILLE: WTOP-F's run at the top ended, but it still ranks a solid #2 25-54, and actually increased in share from APRIL to MAY. WTOP-F is 2nd, however, by a large margin.
Two non-commercial stations remain in the top 10 25-54. AMERICAN UNIVERSITY News/Talk WAMU is 6th, with COLUMBIA UNION Christian WGTS 7th.
Boston: KISS Sweeps Demos; WJMN, WMJX Strong
CLEAR CHANNEL: Top 40 WXKS (KISS 108) and Rhythmic WJMN remain a dominant 1-2 punch in the younger demos in PPM. WXKS was 1st and WJMN 2nd both 18-34 and 18-49. However, KISS 108 took the #1 position for the first time ever with adults 25-54. WJMN was 6th 25-54.
GREATER MEDIA: Heritage AC WMJX (MAGIC) falls out of the top spot 25-54, but still ranks a solid 2nd. MAGIC also was 3rd 18-49 and 5th 18-34.
Classic Hits WROR has opened up a pretty wide on CBS rival WODS. WROR comes in 6th 25-54 and 9th 18-49, while WODS is 13th 25-54 and 16th 18-49.
Country WKLB scores its best PPM results yet -- rising to 8th place. It was the second straight month WKLB was top 10. WKLB also is seeing growth on the younger end, rising to 4th 18-49 and surging from 6th to 3rd 18-34.
WBOS is the dominant Alternative station in the market, well ahead of CBS rival WBCN and PHOENIX MEDIA's WFNX. WBOS did slide out of the top 10 25-54 in MAY, dropping to 13th, but still ranks 8th 18-49, and ties for 3rd 18-34.
FM Talk has been a mixed bag and WTKK has struggled a bit here -- ranking 16th 25-54.
ENTERCOM: BOSTON is a strong market for AM stations in key demos and a pair of ENTERCOM stations were solid in MAY.
Sports WEEI ranks 4th 25-54 and 9th 18-49, while News/Talk sister WRKO moves from 14th to 11th 25-54.
Adult Hits is a strong format in PPM and ENTERCOM reaps the reward here as WMKK (MIKE-FM) ties for 4th 25-54 and 5th 18-49.
Active Rock WAAF is not performing well as some of the other stations in the format. WAAF ranks 15th 25-54 and 11th 18-49.
CBS: The crown jewel for CBS is Classic Rock WZLX, which has ranked 3rd every month 25-54 in PPM behind WXKS and WMJX. WZLX has been top 5 just about every month 18-49.
Hot AC WBMX is the only other CBS outlet ranked top 10 25-54 and it moves from 11th in April to 9th in MAY. WBMX is a solid 7th 18-49.
News WBZ-A inches up from 12th to 11th 25-54 and holds inside the top 15 18-49.
Longtime rocker WBCN (which is leaning more Alternative these days) is still very much at a competitive disadvantage to WBOS. 'BCN ranks 17th 25-54, 15th 18-49, and 9th 18-34 (WBOS ranks 13th, 8th, and 3rd in the same respective demographics).