Is Twitter Helping The Music Business?
June 25, 2009 at 5:00 AM (PT)
TWITTER users are more likely to buy music online than non-users, reports BEATCRAVE.COM. "An NPD report says that 33% of TWITTER users bought a CD in the last three months, compared to 23% of all Internet users, and 34% of TWITTERERS purchased a digital download, which is considerably more than the 16% of overall Web users who bought music online.
"Can TWITTER change the downward spiral of music sales? The four major labels, EMI MUSIC, WARNER MUSIC, SONY BMG and UNIVERSAL MUSIC, all have TWITTER accounts, no doubt to take advantage of easy distribution on the platform. However, bands and artists have also been able to keep their trusting followers more up-to-date on their latest releases through TWITTER, and spread new music more efficiently.
"RUSS CRUPNICK, entertainment industry analyst for NPD said that 'based on their music-purchasing history, active TWITTER users are simply worth more to record labels and music retailers than those who are not using TWITTER.'
"The instantaneous nature of TWITTER also encourages musicians to release music more quickly; singles, music videos and remixes have been distributed immediately, rather than keeping followers waiting months for new material."