Vevo Gets Britney And The Boss
June 29, 2009 at 4:57 AM (PT)
UNIVERSAL MUSIC GROUP has enticed another major label -- SONY MUSIC ENTERTAINMENT -- to join its planned VEVO music video service, reports THE L.A. TIMES. "SONY will add videos from its roster of performers, which includes BRUCE SPRINGSTEEN, JUSTIN TIMBERLAKE, BEYONCE and BRITNEY SPEARS.
"UNIVERSAL is working with YOUTUBE to imitate the success of HULU, the online service that has attracted viewers and advertisers by offering television shows, movies and short videos. As with HULU, VEVO would also serve as a syndication platform to redistribute music videos elsewhere on the web.
"To succeed, however, UNIVERSAL still needs to sign on the two other major music labels, WARNER MUSIC and EMI, with whom it's reportedly in discussions."