Americans Greatly Increasing Time Spent Online
June 29, 2009 at 6:57 AM (PT)
On average, AMERICAN adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from THE MEDIA AUDIT. BIZREPORT.COM writes, "researchers have found that the Internet now accounts for more than 30% of a 'media day' for adults in the U.S., with the other time split between TV, Radio and newspapers. This is good news for marketers, as long as the marketer can find the consumer at the right time. For many, the bulk of their online time is being spent with local or national newspapers. More than one hour each day is spent with online papers, according to the report, and the reach of these papers just keeps growing."
THE MEDIA AUDIT Pres. BOB JORDAN said, "Daily newspapers were the first to embrace a multi-platform distribution strategy amidst a period when consumers were spending more and more time with the Internet. And as a result, newspapers followed the way of the consumer. By doing so, they have broadened their reach to include younger consumers. And these consumers are buying new cars and driving sales for retailers who represent a significant portion of the newspaper industry's revenue."