WJIS Takes Its 'Summer Cruise'
July 2, 2009 at 5:28 AM (PT)
RTN Christian AC WJIS (THE JOY FM)/SARASOTA, FL morning show “THE MORNING CRUISE” and FERVENT RECORDS artist FRANCESCA BATTISTELLI hit the road JUNE 22-26 for the fourth annual “SUMMER CRUISE.” Morning hosts DAVE CRUSE, BILL MARTIN and CARMEN BROWN, along with BATTISTELLI, hosted nine live broadcasts in five days.
The purpose of the week-long tour of restaurants and coffee shops is to “erase the distance between the audience, the morning show and our artists,” said PD/morning co-host BROWN.
The “search-and-rescue” contest, “WHERE IN THE WORLD IS CARMEN’S PINK FLAMINGO,” was also conducted. The contest awarded DISNEY NIGHT OF JOY tickets to the first listener who found and returned a plastic pink flamingo.
This year marked the fourth “SUMMER CRUISE.” It was the third to feature an artists from a major label. Past artists include SPARROW RECORDS’ MATTHEW WEST and REUNION RECORDS’ BRANDON HEATH.