WMCR Splits AM/FM Simulcast
July 6, 2009 at 3:50 PM (PT)
LEATHERSTOCKING MEDIA GROUP WMCR/ONEIDA, NY owner JIM JOHNSON plans on splitting the AM/FM simulcast and running as two separate stations formats as-of-yet not finalized. The changes will likely go into effect between middle and late JULY.
When the changes take place, the AM and FM broadcasts will be completely separate stations, reports THE ONEIDA DISPATCH. The stations will have the same staff, but will feature two completely separate formats. There may be some overlap in the news programs. JOHNSON said he is still deciding how he will format the stations, but that the AM station will likely be more news and information-based while the FM station will probably have a music-based format.