W.A.Y. Entertainment's A3 Merchandise Partners With PRCA
July 13, 2009 at 8:14 AM (PT)
The PROFESSIONAL RODEO COWBOYS ASSOCIATION (PRCA) has signed a deal with A3 MERCHANDISE, a division of the newly-formed W.A.Y. ENTERTAINMENT, that will give them exclusive worldwide merchandising rights. A3 MERCHANDISE will launch a new line of PRCA merchandise through a new website, www.prorodeogear.com, later this month.
PRCA PROPERTIES Commissioner and President KARL STRESSMAN said: “The PRCA needs a marketing and branding presence out there at our rodeos. This is something we have been working on for quite some time. We are thrilled to have partnered with A3 MERCHANDISE and look forward to the opportunities this relationship will uncover.”
W.A.Y. ENTERTAINMENT is a NASHVILLE-based company recently launched by former SONY MUSIC/NASHVILLE VP/Artist Development & Marketing JON ELLIOT and Dir./Strategic Marketing CHRISTIAN SVENDSEN. The company specializes in artist management, marketing, merchandise and TV production.
ELLIOT said: "It is an honor to have been chosen to work with the PRCA and this amazing sport with an incredibly loyal fan-base." SVENDSON added: “There is nothing more iconic than cowboys and rodeo. We are excited about this partnership with the PRCA and we are confident that together we can continue to grow the sport.”