McVay And Velocity Partner
July 14, 2009 at 6:36 AM (PT)
VELOCITY RADIO MANAGEMENT and MCVAY MEDIA have announced a partnership "to help the radio industry grow ratings and profits." MCVAY MEDIA will work with VELOCITY RADIO MANAGEMENT to provide programming, promotion and marketing to VELOCITY’s clients.
"MCVAY MEDIA is a perfect fit for VELOCITY’s model for running radio stations," VELOCITY CEO TONY RENDA said. "We’ve all watched the current economic conditions dictate more centralized programming -- bigger decisions are being made by fewer individuals. These broad strokes require scrutiny and oversight by a consultant with tremendous experience and vision, and that’s MIKE MCVAY."
"Hundreds of radio stations across the country and the globe use MCVAY MEDIA’s programming, coaching and promotional resources to grow their audience. I’m looking forward to working with VELOCITY RADIO MANAGEMENT and their clients to turn our ratings into revenue." MCVAY Pres. MIKE MCVAY said,