Times Sells WQXR In 3-Way Deal With Univision, WNYC
July 14, 2009 at 12:45 PM (PT)
The NEW YORK TIMES CO. is selling Classical WQXR/NEW YORK in a three-way deal that will assign WQXR's present 96.3 FM signal to UNIVISION and move WQXR's Classical calls and format to the lesser signal of UNIVISION's present Spanish Tropical WCAA (105.9 LA KALLE)/NEWARK-NEW YORK under the ownership of crosstown noncommercial Talk WNYC-A-F.
The TIMES will get $33.5 million from UNIVISION in the deal, WNYC is paying $11.5 million for the 105.9 facility and the WQXR calls and format, UNIVISION will move LA KALLE to the stronger 96.3 signal, and WNYC says that it will preserve the Classical format on the 105.9 signal, which emanates from the same EMPIRE STATE BUILDING location as 96.3 but is at a lower ERP.
At WNYC's website, the station says that it is "acquiring WQXR for you because we believe in enduring music, in the cultural life of NEW YORK CITY, in the power of public support for the arts."
"WQXR is the nation’s preeminent classical music station," said TIMES President/CEO JANET L. ROBINSON. "We are very pleased that this transaction will preserve WQXR's ability to serve NEW YORK CITY's classical music audience and its cultural institutions as a public radio station."
UNIVISION RADIO President and COO GARY STONE said, "This transaction provides the Hispanic population of NEW YORK and the surrounding area with more diversity in music, entertainment and news, while classical music will continue to have a home."
"WNYC is thrilled to preserve a dedicated classical music presence on the FM dial," said WNYC President/CEO LAURA WALKER. "Finding another platform for music has long been a dream of ours, and the WQXR acquisition uniquely suits our goals and aspirations as a provider of news and cultural content. We’re confident that the public media model will ensure that WQXR continues to thrive. We look forward to extending this iconic brand to a new generation of classical music listeners on-air and online."