Is Pulse 87/New York In Trouble?
July 20, 2009 at 12:26 PM (PT)
What's up at MEGA MEDIA Top 40/Dance PULSE 87/NEW YORK? The station is hitting hard times. And, if money is not raised, may have to pull the plug.
The station's website posted the following this morning:
PULSE 87, NEW YORK's New Dance Leader, Is Urging You To Save PULSE 87. For more than a year, we've brought dance music back to NEW YORK. New music every week. Unique mixes every day. Dance music every hour. Now, we're getting close to our final hour. Due to the economic situation we are all facing, and the fact that we are a small company, PULSE 87.7 FM is in a unique predicament. We have reached a crossroad where a decision needs to be made.
We have approximately one week left to be on the air if we do not generate the appropriate funds to stay afloat.
PD JOEL SALKOWITZ told ALL ACCESS, "It's very simple, PULSE 87 is a live and local radio station, without big corporate owners, and it is fighting to stay alive.
"We are reaching out to our very local following of 800,000+ listners and asking them to help. For less than what someone spends to get into a club or buy some adult beverages, they can help save something that they really like ... dance music on NEW YORK radio."
Check out the station's campaign and website here.
Meanwhile, how much life would PULSE 87 actually have before the FCC orders all analog LPTV and translator stations to go full digital? The matter is before the FCC, and when that happens, it will cause a cessation of hearing analog channel 6 on the FM band, without a digital encoder.
What's obvious is that PULSE 87 looks to extend its life another 12 to 18 months before this goes into effect, to build on the brand -- perhaps to eventually live elsewhere on another FM frequency.