WTOA And WVZA Swap Frequencies
July 20, 2009 at 1:02 PM (PT)
WITHERS BROADCASTING/MARION-CARBONDALE, IL Active Rock WTAO (ROCK 105 TAO) and Hot AC WVZA (92.7 VZA will swap frequencies.
WTAO will rebrand itself "TAO ROCKS @ 92.7", while WVZA will go by "105-1 VZA." No format adjustments or lineup changes will accompany the flip. The swap strengthens TAO's signal to the North and East of the market, while VZA's move to 105.1 will eliminate on-campus interference issues on broadcasts of SOUTHERN ILLINOIS SALUKI SPORTS.