KKXX Dumps 'Pirate Radio' For 'Hot Hits'
July 20, 2009 at 5:35 PM (PT)
AMERICAN GENERAL MEDIA has flipped Adult Hits KKXX (PIRATE RADIO)/BAKERSFIELD to Top 40 "Hot Hits 93.1," playing "all of today’s Hottest Hits from Pop to Hip-Hop." Programming the station will be J. REED, who also programs Top 40/Rhythmic sister KISV.
"We are excited to debut a radio station that BAKERSFIELD has been asking for," REED said. "We'll play the Hottest Hits you're familiar with from HOT 94.1, and all of the Pop, Rock and Crossover records that are not being played locally."
"We've enjoyed more than 10 years of success with HOT 94.1," AGM GM ROGER FESSLER said, "We know the format, and we can translate that knowledge to the new 'HOT HITS 93.1.' It will fill a hole in the market that is currently under-served."