'The Money Pit,' 'This Old House' Partner Up
July 21, 2009 at 3:11 PM (PT)
Syndicated home improvement show THE MONEY PIT has inked a partnership deal with long-running PBS series "THIS OLD HOUSE" that will include a "THIS OLD HOUSE" feature on the radio show and expansion of both entities' presence on radio, TV, online and in print. The TV show's host KEVIN O'CONNOR, general contractor TOM SILVA, plumbing and heating expert RICHARD TRETHEWEY, and landscape contractor ROGER COOK will join radio hosts TOM KRAEUTLER and LESLIE SEGRETE on their show each week for a segment; the feature will air on the show's over 200 affiliates, SIRIUS XM RADIO, online at both shows' websites, and through the radio show's podcast.
"THE MONEY PIT gives the THIS OLD HOUSE brand an opportunity to tap into a passionate, dedicated and devoted home improvement audience on radio and via podcasts, while our brand expands the radio program’s content offerings and increases audience reach for THE MONEY PIT,” says THIS OLD HOUSE VENTURES VP MICHAEL BURTON.
KRAEUTLER added, "I have tremendous respect for their talent as both home improvement experts and broadcasters, and consider it a privilege to introduce the THE MONEY PIT brand to national radio via our program. We are always looking for ways to increase our value to our radio affiliates and adding these well known voices to our show will do just that."
THE MONEY PIT is syndicated through TALK SHOWS USA; reach SKIP JOECKEL at (888) 263-1050.