DDI Slippage Forces Arbitron To Up Incentives
July 22, 2009 at 2:11 PM (PT)
On the heels of DDI slippage in the JUNE PPMs for MIAMI -- especially among women 18-34 -- ARBITRON has implemented a variety of enhancements to bring the numbers of certain demos in line with targeted benchmarks. On top of enhancements that were instituted before the JUNE DDI results, ARBITRON has instituted a special summer bonus across the board.
The enhancements include:
* In MAY 2009, ARBITRON added more personal telephone coaching to help panelists in MIAMI-FT. LAUDERDALE-HOLLYWOOD meet compliance metrics. .
* Also at that time, customized carry accessories, manufactured specifically for the PPM, were offered to all panelists and automatically sent to panelists in demos that are below benchmark.
* In JUNE, the weekly compliance incentive was increased in three markets (MIAMI, DENVER and DALLAS) for Black 25-34. Black 18-24 already has an increased weekly compliance incentive
* Travel rechargers have been made available for all panelists, which can be especially important for younger demos who may spend weekends away from home or forget to dock their meters.
* In JULY, a special summer bonus incentive was put in place across all markets.
The MIAMI JUNE DDI data can be accessed here.
And for an update on how PPM is doing overall, here is the JUNE client report.
Univision Not Renewing PPM Contracts
On YESTERDAY's ARBITRON Investor conference call, it was revealed that UNIVISION will not renew its PPM contracts. UNIVISION won't renew its PPM contracts in NEW YORK and LOS ANGELES, where it had been using the ratings, nor will it encode in MIAMI, PHOENIX and SAN DIEGO.
UNIVISION told ALL ACCESS, "UNIVISION believes that the PPM system suffers from a number of serious flaws that lead us to conclude that we cannot confidently rely upon the data generated by this system. We are not alone: the Attorneys General in NEW YORK, NEW JERSEY, MARYLAND and FLORIDA as well as numerous members of congress have also identified these flaws. We are continuing to work with the Attorneys General, THE PPM COALITION, our fellow broadcasters and members of the media industry, as well as ARBITRON to remedy the flaws in the PPM system. Until that time, we will work with our business partners to do all we can to mitigate the disruptions caused by Arbitron's hasty decision to rush the PPM system to market before its flaws were fully addressed."