Music Choice Pacts With Raysat For AT&T Cruisecast Service
July 23, 2009 at 12:00 PM (PT)
MUSIC CHOICE, has signed a carriage agreement with RAYSAT BROADCASTING CORP. (RBC) to offer 20 of its music channels featuring robust playlists with no interruptions for AT&T CRUISECAST service. This deal extends the reach of select MUSIC CHOICE music channels beyond the millions of homes nationwide with access to the free music service.
"Bringing a robust channel line up to AT&T CRUISECAST service customers is our goal and we are very pleased to feature these music channels from MUSIC CHOICE," RBC co-Founder/EVP STEVE SYMONDS said. "With their broad selection, MUSIC CHOICE compliments our live TV content targeting kids, families and mobile professionals."
"The MUSIC CHOICE music channels are currently enjoyed by 32 million people in their homes every month, and now, through this agreement with AT&T CRUISECAST service, we are able to offer music fans the opportunity to listen to our music channels in their vehicles," MUSIC CHOICE SVP/Distribution RICK BERGAN said. "We are always looking for opportunities to drive usage and expand accessibility of our music programming, and RBC presented the perfect vehicle for this growth through the new AT&T CRUISECAST service."