Frequency Swap Coming To CBS/Tampa
August 4, 2009 at 1:43 PM (PT)
CBS RADIO is swapping frequencies in its TAMPA cluster as Top 40/Rhythmic WLLD (WiLD 98.7) and Smooth Jazz WSJT (94.1 SMOOTH JAZZ) set AUGUST 19th for their frequency swap.
In a press release, CBS RADIO/TAMPA Market Manager DON HOWE said, "The signal reach for each of these frequencies is better suited for these particular stations, which will lead to a better listening experience for both WSJT and WLLD listeners. WSJT’s new signal will be better adapted for reaching in office listening and the Smooth Jazz lifestyle in the TAMPA BAY Metro and the growing SARASOTA market. With WLLD’s format attracting a larger mainstream audience, this new signal will help penetrate into the growing areas outside of the TAMPA BAY Metropolitan area where many WLLD listeners reside."
With the move to 98.7, WSJT's ALICIA KAYE will extend her airshift to 2-7pm.