The Edge Is Coming Back To Lansing
August 5, 2009 at 1:27 PM (PT)
MID-MICHIGAN RADIO GROUP AC WVIC (SOFT ROCK 94.1)/LANSING, WI will flip to Alternative as "94.1 THE EDGE" on MONDAY, AUGUST 17th under PD KEVIN CONRAD.
94.1 THE EDGE will launch jockless and steer away from sister Rocker WJXQ. THE EDGE brand returns to the market almost six years after the company switched WWDX (92.1 THE EDGE) to Hot AC WKMY, which later changed to Oldies WQTX.
CONRAD told ALL ACCESS, "MID-MICHIGAN RADIO GROUP is resurrecting 'THE EDGE' in LANSING, but this time on a bigger stick at 94.1. Six years after THE EDGE disappeared, we still see many EDGE diary comments so we're going to satisfy that audience. THE EDGE on a stronger signal will cover an area of SOUTHERN MICHIGAN."
Send Alternative record service to: KEVIN CONRAD, 94.1 THE EDGE, 2495 North Cedar, HOLT, MI 48842. CONRAD can be reached at (517) 699-0111 or firstname.lastname@example.org.
The station website is www.941theedge.com.