CMA Releases 2nd Article Of Research Study
August 11, 2009 at 11:42 AM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) is releasing the 2nd article, from the findings of a 2008 CMA qualitative and quantitative research study. Earlier this year the CMA released the first article from the study at CMAworld.com, outlining "the segmentation algorithm born from the study and further explain how this tool may be leveraged by the Country Music community to build stronger fan relationships and revenue streams."
The second piece: The Bulls Eye Country Music Fan: A Profile of CountryPhiles and MusicPhiles - is now also available online. The feature was also just released in the AUGUST/SEPTEMBER edition of CMA CLOSE UP magazine.
To read it visit www.my.CMAworld.com.