Dr. Dre And Jimmy Iovine Partner To Improve Digital Sound
August 12, 2009 at 1:39 PM (PT)
"A new alliance between hip-hop impresario DR. DRE, INTERSCOPE Chairman JIMMY IOVINE and computer maker HEWLETT-PACKARD aims to save digital music," writes CNET.COM. The goal is to improve the sound quality digital music. HP will release premium-priced laptops, headsets, and software featuring the "Beats by DR. DRE" brand this fall.
IOVINE said the group wasn't looking to compete with APPLE. In fact, the partnership would love to partner with APPLE and other consumer electronics companies, a source close to the company told CNET.
"We have to fix the entire chain," IOVINE said. "Our position is to go to all the sources and try to improve sound and educate people. We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great."