First Radio Syndication, Now Syndicating Management
August 18, 2009 at 7:05 AM (PT)
TALK RADIO NETWORK President & CEO MARK MASTERS has been hard at work, in stealth mode, on what he believes is the next step in creating cost-efficient, product-driven radio -- and that's the syndication of radio management through his new entity, "THE SYNDICATED RADIO ASSET MANAGEMENT COMPANY," which is up and running at www.radioassetmgt.com.
SYNDICATED RADIO ASSET MANAGEMENT enables radio CEOs and Executive Teams to outsource part or all of their asset management to an expert taskforce whose job it is nurse those assets to long-term health and profitability.
According to the site, "We can help run turn-key operations as a support to existing management teams. We can reorganize and streamline station clusters or entire divisions of radio groups(or large portions of radio groups). We can preserve and strengthen solidly performing divisions, or revamp and revitalize badly performing divisions. We can increase revenues while simultaneously lowering costs, maximizing asset value for sale. We can line up qualified buyers, if required. And in extreme cases, we could even act as a receiver of troubled assets to spare them from the predatory behavior of conventional investment firms."
MASTERS told ALL ACCESS, "We are doing our best to bring private market solutions to this industry that actually generate cash flow and reward the management assets who provide success, while protecting their employment -- with a lean toward entrepreneurial thinking. It's not who's right it's what's right, and that comes about when you put gratitude for the listener and advertiser first ... then you will have success."
Check out the full presentation, when you click here.