Jacobs Summit Adds Three To Host Sessions
August 18, 2009 at 9:27 AM (PT)
The 14th annual JACOBS SUMMIT, presented by JACOBS MEDIA and the NATIONAL ASSOCIATION OF BROADCASTERS, will include two sessions featuring former Congressman JOE SCARBOROUGH, MIKA BRZEZINSKI and 'Buzzmarketing' author MARK HUGHES. During the sessions, participants will learn about the elements needed to create a successful broadcasting program and will examine new marketing strategies that can help stations increase revenue in the current economic climate.
"The Summit has always been about great content, and this year is no exception," said JACOBS MEDIA Pres. FRED JACOBS. "JOE SCARBOROUGH and MIKA BRZEZINSKI bring it every morning on MSNBC's 'Morning Joe,' and MARK HUGHES, the 'Buzzmarketing' maven, will present a great session about how stations can virally promote their content in these budget-challenged times."