NAB Cites Label Exec Support For Radio ... Despite Others' Claims
August 25, 2009 at 10:24 AM (PT)
The NAB is citing often-contradictory statements made by music industry figures over the promotional value of radio. While a MUSICFIRST spokesperson and a RIAA-funded economist dismiss radio's promotional value, three record company executives publicly praised radio's sales clout.
RCA SVP PETER GRAY told ONMILWAUKEE.COM that "The primary function of a record label's promotion department is to secure radio airplay for its artists ... Our partnership with radio is paramount to breaking new acts, as well as keeping superstar artists in the eyes and ears of their fans and the music buying public."
NAB found similar views expressed by RCA EVP RICHARD PALMESE, who stated, "I have yet to see the big reaction you want to see to a hit until it goes on the radio." SONY MUSIC's Chief Creative Officer CLIVE DAVIS asserted, "Radio is still the leading force of determining what songs and artists break through."