Hit Parade Radio Launches Oldies Network, Repped By RASS
August 25, 2009 at 9:58 AM (PT)
EARTHWORKS ENTERTAINMENT's HIT PARADE RADIO is set to launch its 24/7 Oldies Radio Network format via satellite in the next four to six weeks. HIT PARADE RADIO has also entered into an agreement with SCOTT GILREATH's RADIO AFFILIATE SERVICES & SYNDICATION (RASS) that includes affiliate sales and national advertising sales. .
Regarding the Oldies format launch, EARTHWORK ENTERTAINMENT CEO STEVEN HUMPHRIES said, "It's been months in the making and we're about ready to launch the most exciting oldies radio format in the USA. With super-talent like LARRY LUJACK and WINK MARTINDALE plus the music you don't hear anywhere else, the format will be a major attraction to radio stations as they continue to downsize and cut back on programming cost."
"In all my years of programming, this is the most exciting project I've ever worked on," HIT PARADE RADIO Pres. JOHN ROOK added. "The first class talent and the incredible library of music that you won't hear on other 'oldies' stations make for a huge winning combination. I'm pleased to be once again working with LARRY LUJACK and WINK MARTINDALE, as they truly enhance the music programming we are offering."
"With all the projects that we have in EARTHWORKS, HIT PARADE will be one of the first to generate revenue as we move into the first quarter of next year," HUMPHRIES said. "We expect to generate in excess of $2 million in advertising sales for the network in 2010."
At the same time, RASS has pacted with HIT PARADE RADIO to do affiliate sales and national advertising sales. "Having the opportunity to work with STEVE and JOHN ROOK on this venture is truly exciting," RASS Pres. SCOTT GILREATH said. "Like so many others, my radio career was molded by jocks like LARRY LUJACK, CHUCK BRINKMAN and WINK MARTINDALE. I can't wait to start signing affiliates ... We feel the project growth of the HPR network is unlimited as the formats target the highly neglected 45+ market."