Mark Ramsey Sees 'Fork' In Radio's Road
August 27, 2009 at 11:31 AM (PT)
In the latest post on his HEAR2.0 blog, MARK RAMSEY throws down the gauntlet to radio, asserting that the industry facing a huge "fork in the road" when it comes to its programming future. "Down one fork is a future where radio -- in all its forms and channels -- matters to a passionate audience," he wrote. "Down the other is a world of background and convenience listening -- the entertainment outlet of last resort. A world of aging audiences and diminishing interest."
Read his entire column here.