Nielsen: Ad Spending Down 15.4% So Far In '09
September 2, 2009 at 4:38 AM (PT)
Ad spending in the U.S. fell 15.4% in the first half of 2009 to $56.9 billion, according to a report by THE NIELSEN COMPANY, which showed only cable TV ad spending increasing in that time frame (by 1.5%, with Spanish-language cable up 0.6%).
Network radio showed a 7% year-to-year decline and spot radio fell 9.1%; among other media showing declines are the Internet (down 1%), FSI Coupons (off 5.5%), network TV (down 7%), Spanish-language TV (off 10.1%), syndication TV (down 11.5%), local newspapers (off 13.2%), outdoor (off 14.9%), and local SUNDAY supplements (declining 45.7%).
The top ad category continued to be automotive despite a 31.4% drop to $3.68 billion. Quick-service restaurants increased spending 5.1% to rise to second, ahead of pharmaceutical (off 11.3%).