Westwood One Inks Deal With Weather Channel
September 3, 2009 at 6:30 AM (PT)
THE WEATHER CHANNEL RADIO NETWORK has inked a three-year syndication deal with WESTWOOD ONE. The new deal, effective JANUARY 1st, makes WW1 the exclusive affiliate and advertising sales representative for TWCRN, presently distributed by DIAL GLOBAL and airing on almost 700 radio stations across the United States, including 42 of the top 50 markets.
"We are excited about helping THE WEATHER CHANNEL expand its footprint in the radio industry," said WW1 President GARY SCHONFELD. "We can leverage 'must have' information from THE WEATHER CHANNEL to our network of more than 5,000 radio station affiliates and help serve their listeners -- and our advertising customers -- with unique branded content."
"We believe our partnership with WESTWOOD ONE will accelerate the growth of our radio network dramatically, and bring the most depended on source of weather information to an even larger radio audience," said TWCRN VP/GM MIKE PONS. "Weather information is an important element in the planning of our daily lives, and our content is an invaluable tool for radio stations and advertisers to further connect with their audiences."