So Much For Country ... KQLZ's 'Bronco' Gets 'The Virus'
September 4, 2009 at 11:20 AM (PT)
IMPACT RADIO GROUP flipped KQLZ/BOISE from Classic Hits to Alternative as "99-1 THE VIRUS" at 3p (MT) on FRIDAY, SEPTEMBER 4th, under the oversight of Dir//Programming MIKEY FUENTES.
"THE VIRUS" was launched after IMPACT stunted with Country as "99-1 THE BRONCO" for three hours. IMPACT’s elaborate stunt included on-air personalities, tickets to see DARIUS RUCKER, and advertisements for "THE BRONCO" on eight electronic billboards throughout the BOISE metro.
"We're extremely excited to bring Alternative music back to the BOISE market," IMPACT Market Mgr. DARRELL CALTON commented. "After successful launches of Rhythmic KWYD, Adult Hits KSRV (BOB) and Regional Mexican KPDA (LA PODEROSA) over the last two years, we have decided to bring back this great format to the marketplace."
"After talking to the audience in BOISE, they made it clear that they wanted to hear great Alternative music from the '90s and today," FUENTES added. "Alternative radio is as strong as ever in the Pacific Northwest, and 99-1 is going to be the next great station for the format."
"As a local, independent operator, we are able to design custom formats for a competitive marketplace like BOISE," IMPACT Managing Partner ELLIOTT KLEIN commented. "We believe 99-1 is the next great radio station custom designed for the tastes of the IDAHO radio listener."
KQLZ is consulted by RADIOCRUNCH.