Fisher Stations, Websites Add AccuScore
September 15, 2009 at 3:22 PM (PT)
FISHER COMMUNICATIONS has inked an agreement with sports forecasting service ACCUSCORE that is placing ACCUSCORE material on all FISHER stations and their Web sites.
"ACCUSCORE produces the industry's most sustainable win percentages and detailed analysis for the NFL, MLB, NCAA football and basketball. It forecasts the future of sports, just like the weather forecast predicts the weather. We are excited about working with FISHER stations and their websites over the next year, and believe this will be a great relationship to continue building," said JASON MANASSE, CEO of ACCUSCORE.
"The simulation models we have built for the various sports include player, team and environmental conditions," added STEPHEN OH, VP/Product and Co-Founder. "It's like actually playing the game before it's played, but instead of only playing the game once like other simulations out there, we play the game at least 10,000 times to get the most comprehensive picture of what will happen."
"We expect this proven cross-platform product to add value for our online users and sponsors as it produces 'sticky' content -- the kind that attracts and keeps users on the site, which is ideal for advertisers," said FISHER INTERACTIVE NETWORK VP TROY MCGUIRE. "On-air we will use ACCUSCORE to deliver local game forecasts and injury and trade information while driving viewers to our websites for more in-depth local coverage, as well as information on national teams and games."