Triton Digital Media Buys Ando Media
September 15, 2009 at 3:22 PM (PT)
TRITON DIGITAL MEDIA has acquired online audio ratings service ANDO MEDIA for an undisclosed price. ANDO offers the Webcast Metrics in-stream audience measurement service utilized by over 6,800 stations and webcasters in the U.S. and has announced the development of Targeted Ad Injector, a server-side ad serving technology system.
"We believe ANDO fills a critically important need in our industry's growing digital value chain. Connecting and expanding ANDO's dynamic technology with TRITON DIGITAL's solutions will accelerate digital revenue growth for the industry," said TRITON MEDIA GROUP COO MIKE AGOVINO.
"TRITON products are driving significant engagement and revenue for our clients. We remain deeply committed and focused to deliver effective, efficient and creative digital solutions to broadcasters," said TRITON Pres./CEO NEAL SCHORE.
ANDO CEO BOB MACCINI said, "We're excited to join the TRITON family. The TRITON and ANDO resources, technology, leadership, track record and vision for the future promises significant value for our clients and media partners."