Survey Looks At Radio Newsrooms' Use Of Social Media
September 17, 2009 at 4:45 AM (PT)
A survey of 50 radio newsrooms in the top 50 markets by public relations firm NEWS GENERATION shows that 45% of the newsrooms use social media like TWITTER and FACEBOOK as an extension to conventional radio.
30% of respondents said that keeping pace with technology and using social media builds listenership loyalty and keeps listeners tuned in throughout the day, while 56% rely on social media for story leads from "citizen journalists," and 34% said social media not only provides leads but can also provide possible sources of information for news stories. But 100% said they do not believe social media will ever replace mainstream media, and all said that information gleaned from "citizen journalists" needs to be "double and triple-checked."