ESPN Radio Inks Ad Partnership With Telecom Giant
February 21, 2006 at 1:26 PM (PT)
ESPN RADIO today announced an advertising partnership with AT&T making the telecommunications giant the presenting sponsor for 39 different ESPN RADIO programs. Under the terms of the year-long relationship, AT&T will be the presenting sponsor of programs including THE DAN PATRICK SHOW, THE HERD WITH COLIN COWHERD, and MIKE & MIKE IN THE MORNING, as well as ESPN RADIO’s exclusive coverage of MAJOR LEAGUE BASEBALL, the NBA and the BOWL CHAMPIONSHIP SERIES.
The agreement calls for AT&T’s new marketing message to be broadcast not only to ESPN RADIO weekly listeners, but to also be prominently placed on ESPNRadio.com. Each individual program will carry the tagline "presented by the new AT&T."