Survey Shows FM In iPod Is Popular
September 22, 2009 at 4:35 AM (PT)
VISION CRITICAL has released a new survey with good news for radio -- writing "video may have killed the radio star, but the new iPOD NANO is giving radio another chance among Generation Y."
In light of the fact that APPLE launched its new iPOD NANO last week, the Radio Research division of VISION CRITICAL did an online survey to find out what consumers think of the NANO’s new features.
VC's integrated research and technology company surveyed close to 3,000 consumers in CANADA, the U.S. and the U.K., between SEPTEMBER 10th and 13th, with particular attention to how the 18-34-year-old set compares to the general population. According to the survey, the new interactive features of the FM tuner show potential to energize interest in radio among younger consumers -- the demographic known to be the prime users of mp3 players.
Consumers are "very interested" in the ability to pause and rewind songs they hear on the radio -- particularly those between the ages of 18-34.
Read the full report here.