ACM Lifting Lives Receives $750,000 Endowment
September 22, 2009 at 9:21 AM (PT)
The ACADEMY OF COUNTRY MUSIC announced today (9/22) that they are rewarding a $750,000 endowment to ACM LIFTING LIVES, made from monies raised from ticket sales for the "GEORGE STRAIT ACM Artist of the Decade All-Star Concert" taped in LAS VEGAS in APRIL.
ACM LIFTING LIVES is the philanthropic arm of the ACM, which works works to improve lives through music. ACM Artist of the Decade honoree GEORGE STRAIT participated in the sold-out taping at the MGM GRAND GARDEN ARENA along with artists GARTH BROOKS, DIERKS BENTLEY, BROOKS & DUNN, TIM MCGRAW, KEITH URBAN, TAYLOR SWIFT and many more. More than 10 million viewers tuned in to the special on CBS in MAY.
ACM Exec. Dir. BOB ROMEO said: “The artists who gave of their time in APRIL are the reason we can make this announcement today. They put their time and energy into the Artist of the Decade taping, and they asked for nothing in return. They showed up, they blew the doors off the house and the ratings through the roof, reaching millions of fans with the message of ACM LIFTING LIVES. ”
For more information, see www.acmliftinglives.org.