Coleman Insights Acquires MediaEKG
September 23, 2009 at 11:08 AM (PT)
COLEMAN INSIGHTS completed its acquisition of media research firm MEDIAEKG, whose patent pending technology provides media properties with consumer feedback on their content quicker and less expensively than traditional techniques. COLEMAN INSIGHTS will immediately begin offering MEDIAEKG services to its clients, with MEDIAEKG Pres. SAM MILKMAN joining COLEMAN INSIGHTS as VP and head of its new PHILADELPHIA office.
"This acquisition is a perfect strategic fit for our company and will greatly benefit our clients," COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN said. "COLEMAN INSIGHTS is dedicated to helping media properties build strong brands and develop great content and we will improve our ability to do that with MEDIAEKG as part of the services we offer. Plus, we get the added bonus of adding the skills, knowledge and experience of SAM MILKMAN to our team."
"I am very excited about joining COLEMAN INSIGHTS," MILKMAN said. "Over the years, I have worked with JON COLEMAN, WARREN KURTZMAN, CHRIS ACKERMAN, JOHN BOYNE and JOHN MÖNNINGHOFF both as a client and as a partner, and have always found their insights to be tremendously valuable. Now, as their colleague, I look forward to growing their business and helping more media properties succeed."