RTNDA Becomes RTDNA
September 24, 2009 at 2:23 PM (PT)
The RADIO-TELEVISION NEWS DIRECTORS ASSOCIATION has changed its name to RADIO TELEVISION DIGITAL NEWS ASSOCIATION. The change marks a shift in the organization's thinking and mission, one which mirrors a rapidly changing industry, reports WASHINGTON.BIZJOURNALS.COM.
In a letter to RTNDA, the organization wrote, "OCTOBER 13th will be a historic day in the history of RTNDA; it will be the last day that the association is known by that name. RTNDA is changing its name to RTDNA --t he RADIO TELEVISION DIGITAL NEWS ASSOCIATION.
"The digital future is really a future no longer. The change is here -- change you're all familiar with in your newsrooms ... What will change is how we approach news coverage and how we represent the industry."