Steve Hasker Joins Nielsen
October 16, 2009 at 9:09 AM (PT)
NIELSEN Co. has hired MCKINSEY & CO. partner STEVE HASKER as Pres./Media Product Leadership and Advertiser Solutions. HASKER will report to both CEO DAVID CALHOUN and EVP ITZHAK FISHER, who was just promoted.
"We are extremely pleased to add a leader of STEVE HASKER's caliber to guide our product efforts across media and advertiser services," said CALHOUN. "This appointment, as well as the creation of Advertiser Solutions, is a significant next step in NIELSEN's continued delivery of insights into the 'connected consumer.'"