105.7 Gets Its Groove On
October 19, 2009 at 2:03 PM (PT)
As first hinted on ALL ACCESS, CLEAR CHANNEL Spanish Adult Contemporary WWVA (VIVA 105.7)/ATLANTA has morphed into a Gold-based Rhythmic AC station THE GROOVE @105.7, which the press release described as "Your iPOD set on random fun."
Calling itself "ATLANTA's NEW MAXIMUM MUSIC STATION, THE GROOVE @ 105.7," the station kicked off with MADONNA's/Get Into The Groove, followed by PEACHES & HERB/Shake Your Groove Thing, then DEE-LITE/Groove Is In The Heart, followed by EW&F/Let's Groove. The station is airing 10,000 songs in a row.
Meanwhile, CLEAR CHANNEL has subsequently combined VIVA 105.7's Hispanic AC sound with Regional Mexican WBZY (EL PATRON) to create one Spanish super-station in ATLANTA on the 105.3 frequency.