Jelli Beta Goes Live, Syndication Deals Announced
October 20, 2009 at 4:19 AM (PT)
JELLI went live TODAY (10/20) with a beta release of its namesake service. JELLI is a multiplayer web-based game that lets people who listen to traditional radio stations completely control the songs that go on the air. In JUNE, JELLI launched a pilot with CBS Alternative KITS (LIVE 105)/SAN FRANCISCO (NET NEWS 6/17).
Also announced is a syndication deal with TRITON, which will make JELLI available in the UNITED STATES beginning in early 2010. TRITON RADIO NETWORKS, through DIAL-GLOBAL, will syndicate two daily JELLI programs -- Top 40 JELLI and Rock JELLI -- while TRITON DIGITAL will offer affiliates customized, 24/7 online JELLI experiences.
"With new media tools and services, TRITON is elevating the direct relationships radio enjoys with its listeners, and JELLI is a fun way to infuse even greater excitement, and a dose of unpredictability, to live FM, HD and streaming radio formats," said Triton Digital Media VP/Strategy JIM KERR. "JELLI combines the engagement, challenge and teamwork of a video game; the personalization and sharing of music we see in social networks; and a traditional broadcast that brings the experience to the masses."
Aussie Deal Done
JELLI also struck a distribution deal with Australian broadcaster, AUSTEREO, which next month will launch a hits-oriented Hot 30 JELLI show on stations in SYDNEY, MELBOURNE, BRISBANE, ADELAIDE and PERTH.
JELLI gives a community of listeners real-time control over what gets played on their streaming or terrestrial radio stations. Players search a deep catalog of song titles and pick tracks to add to the on-air playlist. Other players vote songs up or down one position at a time. Rockets and Bombs, JELLI currency earned by participating, shoot a song up to the top of the playlist or knock it off altogether. JELLI even lets communities band together to pull a song off the air instantly. A JELLI chat room gives all listeners a place to socialize, lobby for their favorite songs, and organize community-controlled playlists. An iPHONE application will make Jelli mobile starting in early 2010.