WLWK Partners With TheCoolTV
October 20, 2009 at 9:06 AM (PT)
JOURNAL Classic Rock/Adult Hits WLWK (94.5 LAKE FM)/MILWAUKEE takes advantage of the new digital television era and launches “THECOOLTV HOSTED BY 94.5 LAKE FM” in conjunction with sister television station WTMJ-TV.
In launching THECOOLTV secured videos and concert footage from major records labels, independent labels, artists and promoters. The digital format allows each current local station to actually broadcast a network of multicast channels.
In making the announcement, STEVE WEXLER, EVP of JOURNAL BROADCAST GROUP and GM in MILWAUKEE said, "We're thrilled to be THECOOLTV's exclusive partner in MILWAUKEE.”