Premiere Reconfigures Select RADAR Networks
October 26, 2009 at 4:22 AM (PT)
PREMIERE RADIO NETWORKS will reconfigure selected RADAR networks and also introduce new vehicles into RADAR measurement. These changes will debut effective with the release of RADAR 104 in MARCH of 2010.
PREMIERE’s previous GEM networks will be replaced by newly created alignments of CLEAR CHANNEL owned and operated stations. Four of the new networks will have a companion network exclusively featuring 15-second commercial units, bringing PREMIERE’s number of CLEAR CHANNEL station-based networks to a total of nine. Overall, PREMIERE will offer a total of 18 networks in RADAR 104.
"As a leader in the network audio business, it’s important to continuously re-evaluate and develop the way we serve our national advertisers," stated EVP/Sales CAROL TERAKAWA. "This reconfiguration and alignment of our RADAR networks is based on feedback we’ve received from clients, and will provide more highly-targeted and effective profiles that are in line with the current marketplace."
Effective with RADAR 104, PREMIERE will introduce INFORMED, a network comprised of key news and talk radio stations across the country with 10 30-second commercial units per week. Additionally, PREMIERE will also offer EVERYDAY WOMEN (formerly MEDIABASE FEMALE), a network targeted to reach the active female listener across a variety of music-formatted radio stations.