eMarketer: Internet Radio's Future Looks Bright
October 29, 2009 at 4:55 AM (PT)
A report from eMARKETER foresees steep declines in ad revenues for the remainder of 2009 and into 2010. But marketers will transfer some of their ad budget online, where Internet radio stations are positioning themselves to take advantage of the shift in dollars.
The report does forcast some good news for radio, writing, "Even in this tough economy Internet radio is one of the fastest-growing online media categories. Attractive demographics and a connected audience will prove increasingly appealing to advertisers as they look for fresh channels to reach consumers."