CMA Prime Prospect Study Findings Now Available Online
October 30, 2009 at 6:56 AM (PT)
The latest CMA (COUNTRY MUSIC ASSOCIATION) research findings as part of the CMA PRIME PROSPECT STUDY are now available online as a benefit to CMA members at my.cmaworld.com. The PROSPECT STUDY measures the impact of the economy on Country fan engagement. New tracking of the 2008 CMA CONSUMER SEGMENTATION STUDY will begin in NOVEMBER.
Following the 43rd Annual CMA AWARDS on NOVEMBER 11th, the CMA will begin another round of research, tracking any changes from the original 2008 CONSUMER SEGMENTATION STUDY. For the second year, this information will be presented at CRS 41 (COUNTRY RADIO SEMINAR) on FEBRUARY 25th at 11a (CT) at the NASHVILLE CONVENTION CENTER.
For more info, visit www.cmaworld.com.