KDXE/Little Rock Returns With TRN Talk
November 2, 2009 at 10:51 AM (PT)
SIMMONS MEDIA GROUP has returned silent KDXE-A/LITTLE ROCK to the air with a lineup of TALK RADIO NETWORK shows. The station, using the slogan "BIG TALK ... LITTLE ROCK," launched TODAY with TRN's "AMERICA'S MORNING NEWS," LAURA INGRAHAM, DR. LAURA SCHLESSINGER, JERRY DOYLE, MICHAEL SAVAGE, RUSTY HUMPHRIES and PHIL HENDRIE in the lineup. It had been programming Sports using ESPN RADIO before going silent in DECEMBER 2008.
"We are very pleased that TALK RADIO NETWORK has chosen SIMMONS MEDIA to partner with in the launch of 'BIG TALK ... LITTLE ROCK' on KDXE AM 1380," said SIMMONS Pres. CRAIG HENSON. "TRN has today's cutting edge talent to provide SIMMONS with the tools necessary to compete in today's talk radio battle."
"Most markets can sustain 17.5 shares of spoken word radio, but LITTLE ROCK is way under that threshold," said TRN Pres./Programmng PHIL BOYCE. "We are delighted to help SIMMONS get back in the game with KDXE using TRN's roster of talented hosts. TRN is the only company capable of delivering a full turn-key Talk operation to one radio station."