Critical Media Names Two For Critical Mention Division
November 4, 2009 at 11:43 AM (PT)
CRITICAL MEDIA INC. has named STEVE SHANNON VP/Sales and Marketing and ANDREW KOECK as Dir./Strategic Partnerships for the company's CRITICAL MENTION division. SHANNON previously was EVP for BURRELLESLUCE, while KOECK was Pres. and VP Partnerships at DNA13 INC., a software-as-a-service (SaaS) company.
SHANNON will oversee the growth of the client base, increasing revenues through expansion, leadership and management of the sales and client service teams as well as all marketing functions for CRITICAL MENTION. KOECK will lead and develop CRITICAL MENTION's third-party channels for its partnership platform. The new team will help to open up new business opportunities where real-time TV intelligence content was previously not available.
"We are excited to bring STEVE and ANDREW's energy and experience to CRITICAL MENTION as they help set us apart in an industry that is quickly evolving. STEVE brings his inimitable understanding of the media tracking needs of global PR teams, while ANDREW's entrepreneurial background provides deep expertise in building partnerships and channel development," said CRITICAL MEDIA CEO SEAN MORGAN said. "Together with our existing team, they will help CRITICAL MENTION become the only broadcast content provider across monitoring, business intelligence and news platforms."